Introduction (1 page or less) • What is your paper about? Explain the paper (not the case).

Background Analysis & Interpretation (1 ½ pages) • Does the organization have a vision and mission? If yes, please describe each? • • Who is the organization’s target market? • What is the organizational structure? Who is in charge? • What is the organization’s foodservice market segment? • Who are the organizations competitors? What companies occupy the organizations strategic group? Where does the organization fit within its competitive group? • What is the organizations market niche (what differentiates it from the others in its competitive group)?

Application of Decision Support Tools (2 pages) • What are the organizations Strengths, Weaknesses, Opportunities, Threats? (Please complete and submit a SWOT analysis with narrative explaining your findings – include a SWOT table populated with data from your analysis) • Apply Porter’s Five Forces to the case. (Please complete and submit a Five Forces analysis with narrative explaining your findings, rate each force – include a five forces table populated with data from your analysis)

Please use tables as well as narrative when writing up your five forces and SWOT analyses.

Recommendations & Problem Solving (2 pages) 1. Explain at least three specific recommendations for strengthening the company. Be sure to support your recommendations with evidence from your analysis. In other words – use the findings from your SWOT and Five Forces to inform the recommendations you make.