Explore various strategic choices regarding price and non-price variables undertaken by a company as it attempts to establish and sustain a competitive advantage in a market as- a-game. In so doing, apply the knowledge and use various examples of game theory and transactions cost economics applications in illustrating how a player (NIKE) makes those strategic choices to reshape strategy.

The best way to approach this is to imagine that you are a consultant and this is to be read by Nike Senior management. Their concerns may have to do with (i) market entry (ii) product launch (iii) challenges of technology or (iv) prices. So, proceed to analyse the market-as a- game, identify and filter the competitive threat, assess the action-reaction sequence of events and evaluate your results. And always provide a risk assessment of the likely competitive threats facing a company on choice of strategy. 

The idea is to convince them of the value – added of applying economic concepts and economic reasoning from game theory and transactions costs economic to an evaluation of their company strategy

1.Make general methodology recommendation for strategic decision.

2.Need to justify the value add of usage of tools within Game Theory