Description
Principles of Management Assignment
Description: The purpose of this project is to explore factors contributing to sustained competitive advantage in a well-established company (must be from the Global Fortune 500 list). This company can be local (e.g., Aramco) or international (Apple, Amazon, etc.). You explore these and other details about the company that help give it a sustained competitive advantage. The Global Fortune 500 list may be seen here
Requirements: write a brief report (~3-4 double-spaced pages) and prepare a presentation (~10 minutes) about what factors have contributed to the companys success. These factors can range from strategy, leadership, organizational structure, etc. You must include citations for anything you are citing, and these must come from a variety of sources (not only a companys website or Wikipedia). Given that most sustained competitive advantage originates from a combination of factors, discussing how these strengths complement one another is also key.
Grading Criteria: The research and written component comprises the largest share (70%) of the grade for this assignment. The other 30% comes from your presentation. Combined, this assignment is worth 15% of your final course grade.
Your research and written assignment should use a variety of sources and must reflect a
thoughtful analysis of factors contributing to sustained competitive advantage in your chosen company. Evaluating how individual factors combine in complementary ways to produce this sustained advantage is particularly important. Grammar and spelling need not be perfect and are not explicitly part of grading criteria the ideas and analysis are the core factor for evaluation – but the report should be clear and well organized.
The presentation is graded on clarity and communication. PowerPoint or other slides/presentation materials should be well organized and easy to follow. Should also closely follow the content in the written report.
Due Date: This assignment is due and will be presented in class on Sunday, April 17).