Description
Select a company and focus on its B2B selling activity. Give relevant examples and supporting evidence.
The task consists in addressing the following aspects:
1. Analyze the companys market reach
2. Describe each of its B2B segments.
3. Detail and analyze the companys go-to-market approach.
4. Analyze the companys sales force organization.
5. How do they identify and maintain relationships with their most important accounts?