Please read (and watch) the following items first:

• Chapter 3: Evaluating External Environment
• Porter’s Five Forces

Then read this case:

• A Rose by any Other Name

Now prepare your write-up based on the following requirements: Your write-up must contain 5 sections: 

1. Summary
   • In one paragraph describe the company and its industry. 
2. Your analysis
   • Use Porter’s Five Forces analysis and explain the attractiveness of the industry.
   • Write about each force in a separate paragraph
     • You may not be able to find all information you need in the case. You should search on the internet to find the required information and support your argument. You can find some information here: Industry Report: Paper Bag & Disposable Plastic Product Wholesaling in the US
3. Your recommendation
   • In one paragraph, explain your final thought about the profit potential of the industry.
   • Describe what you think Rose Partyware should do:

• Should Tom Create a premium brand and invest in its development? OR
• Choose the private-label option?
• You need to clearly explain why? It’s where you connect your Five Forces analysis to your recommendation to Tom. 

1. Appendix
   • Use the Industry Analysis Worksheet to justify the strength of each force. Be sure to mention the strength and direction of each force.
2. References
   • Please cite the external resources only. Citation of The Textbook, Videos in D2L, the Case Study itself, or extra files attached to the case is not required.