We have the question about marketing retailing, just following the requirements to answer and write for it.

Mission: You are an executive at an up-and-coming retailer. You decide that in order to gain acompetitive advantage that you will go on a retailing mission and assess your competition andhow it functions.Your specific mission is to take an in-person or virtual tour of any store you choose and evaluateits positioning according to each of the retail strategy elements below. You have decided thatfor now that you will simply report on your competitor (i.e., you don’t need to come up withstrategies to counter your competition for now).The last page contains links to different virtual stores you could visit.Deliverable (21 points): As your deliverable, please take notes for each of these 5 facets below:1. Target market: Who is the target market? That is, what is the demographic andpsychographic profile of the ideal buyer? How can you tell?2. Merchandise: Discuss the depth and breadth of the product line. Talk about how themerchandise is arranged in terms of style, quality, and display. How is the merchandisegrouped or categorized? How does this appeal to the target customer?3. Ambience (atmosphere and image): What does the store ambience say about thetarget market (tie to demographics, psychographics, shopping behavior)? Give specificsto show how this store is unique in comparison to competitors – either those nearby inlocation or competing in the same category. How does this store use its ambience todifferentiate itself?4. Location: How would you classify the store’s location (strip mall, shopping center,business district, etc)? How does the store’s location establish/reinforce its positioning?You may need to either look up the business online or look at its location on GoogleMaps. If you can’t do either of those, explain where you would expect it to be locatedand then answer the questions above.5. Pricing: Now, if you can, visit the webpage of the store and look at the pricing. Howwould you describe the pricing policy of this store and what does that tell us about thetarget market? Does the pricing support the image conveyed in terms of merchandiseand ambience? If you can’t find the website, explain what you would expect prices to belike and then answer the questions above.Please write the name of the store you visited at the top of your notes. Finally, please make abolded heading for each facet and provide your notes under each heading. See the next pagefor the full rubric.