Question:

Consider what you drafted for the PA1 scenario (paper attached – you helped me with that paper). 

You are the manager of a local auditing firm. Concerned about your current customer base, you consider the factors that might affect the attractiveness of your auditing firm. You realize you need to conduct business research. You know that service quality and the fees charged by auditors are two well-known factors, and you realize that the reputation of an auditing firm also needs to be included as an independent variable. As illustrated by the dramatic effects of recent auditing scandals, you know that reputation is especially important for large auditing firms. As the manager of the auditing firm, it is your responsibility to make sure that the right research is conducted properly and effectively. You will need to instruct your team as to what kind of research to conduct and how to do so. Begin by brainstorming your responses to the following questions and jotting down your notes for your own use momentarily:

What type of data do you suggest collecting?

How do you suggest your team collect this data?

1. Do you suggest a qualitative or quantitative research study?
2. What conclusions should your team be able to draw based on these data?
3. Once you have finished jotting down your notes, draft four (4) of memos to your four team members giving them explicit instructions for how to move forward with the study. Because every activity is an opportunity for your team to grow in their understanding of business research, be sure to provide a rationale for each of your decisions within your memos. 
4. Paper should include a cover page, second page should have an introduction, then write four (4) memos the following pages. Each memo should be in a different page, have 1 to 2 paragraphs each (answering the 4 questions above) and contain date and subject title.