Online Advertisements and Marketing Analysis Essay

Description

Task Description:

Your group will be required to produce an analysis of a trend. The trend you identify can sit within technological developments, changing nature of consumption, social or geopolitical dynamics or industry shifts but should not look out more than 10 years (timeframes can be shorter). You will make use of your own research, third party data, public reports and expert interviews and analysis.

Assessment Criteria

Please consider the following criteria:

Define your trend: what is new about this trend and how does it works (you will need to clearly spell out what is it, what are its characteristics, what is its logic for business and/or society; what is the timeframe over which timeframe will the trend develop etc.) /5

Offer a story(ies): give an example of a story(ies) and or signals/cues that reveal, embody, or foreshadow the particular trend. /5

So what?: what does this trend mean for stakeholders: captains of industry, workers, citizens, consumers, policy makers? What questions does it raise? How should they prepare? /5

Watchlist: who are the individuals/ organisations that will over time help us better understand this trend /5

Clarity of expression: including accuracy, spelling, grammar and punctuation /5

Topic: online shopping

Group meeting note:

-CHANGING NATURE OF CONSUMPTION

-Online shopping – technological impacts

-Shipping slowed down – AustraliaPost

-Click & Collect

-COVID-19

-Survey to analyse peoples online shopping during and post COVID-19: Serene

-Governmental – overseas shipping, export/import

-Delivery industry – shortages in the delivery/postage.

–Watchlists – consumers and businesses major retailers with resources

-Online advertisements and marketing.

The word limit is around 300 words.

**Since it is a group assignment, it may need to make changes after our discussion( the due date is nov.3). I am ONLY focusing on the watchlists part.

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