Marketing Research Questionnaire Worksheet

Description

Assume that you are the marketing research manager of the DRINKIT beverages brand.

The relevant market is very competitive with many international players. In the context of its new product development strategy, the management investigates the launch of a new energy drink based on natural ingredients.

In this context, you are asked to design a product testt to evaluate and refine the relevant concept and to identify the potential of this new product. Following this, you must design a questionnaire to identify consumers interest, purchase intention to the new range, possible extensions, pricing strategy, and positioning.

Following your questionnaire you need to develop a report including the following:

– A Marketing Research proposal for the product testt (quantitative) including the population under study, sample size and selection.

– An additional 10-12 questions questionnaire in Google/MS Forms or similar service to evaluate what is the impact of this new product to the brand image of DRINKIT among its loyal customers.

– A statistical analysis plan for the product testt.

– A marketing research report summarizing the key issues of the project (research objectives, methodology, sampling, timing etc)

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