Description
As business operations move across legal and economic boundaries, many issues can arise. Excluding the United States, Mexico, and Turkey, select a nation and analyze specific marketing-related issues encountered there by foreign firms. Lastly, present a managerial remedy to issues encountered (2-3 sentences only).
Module topics: international research, secondary data: sources, availability, and use issues, quantitative and qualitative research methods, and multicultural sampling issues, influence of political and economic change, level of economic development and marketings contribution to a nations growth, importance of trading associations among nations, importance & evolution of economic union, evolving patterns of trade especially shifting toward a free-market systems, strategic implications for marketing in the region, diversity and relationships within regions, etc.
Use at least two module topics listed above in the discussion answer.
Use class-related terms, concepts, and theories to move your post from a summary to an analysis. Do not reiterate specific company, culture, and/or nation examples already presented in the textbook. Include at least one news article from a quality resource detailing a firms experience entering a foreign market.
Book:
| International Marketing 18e | |
| Author | Cateora and Graham |
|---|
The attached rubric provides the expectations and criteria for how our analysis posts will be assessed.
Quality sources: Wall Street Journal, BBC news, Forbes, Fortune
Reference format ex.: Authors name, Wall Street Journal, Name of specific article, March 2020 and include the hyperlink, as last line of submission.