Fashion Branding NFT Collection Worksheet

Description

So the main research topics is the brand Stüssy, hip-hop, communities, NFTs in streetwear and music, and why Stüssy would do a NFT collection. I added my concept book about the project so you will have a cleared idea of what needs to be researched as well as feedback from my professors so you can point by point research and form conclusions. Also important in the research are the questions:

Who is your first target audience and how are you get them to buy this?

Benefits for the musicians are clear, helping the upcoming musicians. But this project needs to be sold to Stüssy, convince Stüssy why they would invest in this project. So also reason from Stüssys perspective.

These questions also need to be worked out in the research with conclusions. Please add sourcelist for the used articles etc.

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