Description
For Module 2, read the following article about CRM systems in German Hospitals and write a 3-page report to address the following: 1) what you have learned from this article; 2) the issues that CRM address; 3) in your opinion, are the systems implemented successfully? 4) Future trends.
Mahesh S. R.; Tan, E.L.; Antonio, U.J., & Weiershaus, H (2005). CRM Systems in German Hospitals: Illustrations of Issues & Trends, Journal of Cases on Information Technology; Hershey Vol. 7(4), 1-26.