Customer Analytics Marketing Question

Description

1-Internet sales to consumers have been growing steadily, but in 2020 sales increased due to the pandemic. Explain why and what you think may happen after the economy gets back to somewhat like before the pandemic.

2-In a 300+ word essay, explain how customer analytics can be used for improving retention rates.

You may want to include information about google analytics and Nielsen ratings.

Please apply in APA format.

3-Name a company that “owns” the customer relationship? Explain what that means and “how” the company owns the customer relationship!

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