Question Description
I’m working on a sports management case study and need a sample draft to help me learn.
In Chapter 2 of Story Brand, Miller introduces the concept that we should place our customers as the hero in a story, and proposes that his SB7 Framework is not really the invention of something new, but rather simply a way to frame our branding efforts through the ancient, time-tested format of STORY. What are your thoughts on Millers approach so far? Look around you and find a sports brand that appears to be making the effort to raise up their customers as heroes.