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Addressing Channel Conflict with Data Analytics Discussion

Addressing Channel Conflict with Data Analytics Discussion

Description

CDK Digital Marketing

Decision Focus: CDK Digital is the exclusive website vendor to General Motors US network of more than 4,000 dealers. It is four years into a five year contract and faces a looming crucial contract renewal. GM views the contract with its independent franchised dealers as a collaborative decision between the dealers and the corporation. Traditionally, dealers and the manufacturer have conflicting interests.  If the dealer council rejects the renewal, there will be no new contract.

Preparation Questions:

  1. What misalignment(s) caused channel      conflict between manufacturers and dealers in the automotive      industry?  How was this conflict reflected in the attitudes of GM and      its dealers toward the CDK Digital program?
  2. How would you characterize CDK Digital’s      core competencies as of 2011?
  3. Suppose a car shopper’s interests could be      known when she visited a dealer website, how would the dealer want to      treat her?  What about the OEM?
  4. How can CDK Digital leverage its core      competencies to provide a website solution that both GM and its dealers      consider to serve their interests?

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Our Service Charter

1. Professional & Expert Writers: Writing Expert only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Writing Expert are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Writing Expert is known for timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Writing Expert, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.