SWAROVSKI. Branding pertaining to luxury products
Group G. Members:
Truong Anh Bao Nguyen
3 Brand Strategy
some Marketing Mixture
six Target Client
almost 8 CBBE Pyramid
9 SWOT examination
1 . HISTORY:
1882 Daniel Swarovski (1862-1956) invents new machine that permits crystals to be cut more precisely compared to existing manual methods.
1895 Daniel Swarovski founds the organization in Wattens, Tyrol, with all the vision of bringing joy to people through crystal. His guiding principle remains to be followed by the company today: " To regularly improve what is good. вЂќ
1949 SWAROVSKI OPTIK can be founded, and goes on to get a leading manufacturer of precision optical devices for hunting and characteristics observation (binoculars, telescopes, rifle scopes, selection finders, and night eyesight and optronic devices).
1956 The 1st Swarovski crystals for chandeliers and lamps are introduced, and in 1977 are registered under the STRASS Swarovski Amazingly name. Today they embellish classical chandeliers, suche since those inside the Palace of Versailles plus the Metropolitan Opera, New York, and more modern lighting. Swarovski starts to manufacture precision-cut gemstones.
2002 Swarovski develops Crystal Textile: countless little crystals make a delicate shimmer over a various materials.
the year 2003 In conjuction with leading fashion and jewelry designers, " Runway RocksвЂќ is founded - an accumulation of unique jewelry pieces offering crystal intended for the catwalk, showcasing design and innovation
2009 At the " BaselwordвЂќ watch and jewerly display, Swarovski releases its first watch collection.
2 . PRINCIPLE
More than a century ago, Daniel Swarovski, its creator, once explained " A diamond of everyone" that sparkles everyone's lives, Swarovski today has become thriving to get the best to provide its buyers, being one of the greatest crystal producers in today's global industry.
Throughout the mastery in the poetry of precision we all continue to be market leader, driving force and reliable partner within our industry to satisfy people's wish for adornment and delight seeing that 1895 as
5. manufacturer, internet marketer, and merchant of high quality jewelry and customer products ranging from ornamental objects to lighting and accessories. 5. manufacturer and marketer of premium earrings stones can be. * Swarovski provides high quality products and services and anticipate, match and go beyond consumers' needs and consumers' needs. * Swarovski presents our acquaintances and clubs fulfilling challenges that motivate them to become innovative and creative.
3. BRAND TECHNIQUE:
Not so long ago Swarovski was not very famous and didn't possess any logos strategies. 'For a long time Swarovski didn't " brand" the product. And back then that wasn't genuinely about branding as it is currently. We had to formulate a hard-core communications technique - a PR technique - which will we frequency to the editors and designers. ' said Nadja Swarovski, Swarovksi Vp of Foreign Communications.
Today, Swarovski is practically omnipresent almost everywhere from trend awards, catwalk shows, film premieres; their crystals are being used by vogue designers from your edgiest Central Saint Martins graduate for the hallowed ateliers of Armani, Dior and Chanel.
That's where the real success of Swarovski lies: by aligning the company with the most avant-garde young fashion ability.
When the best British designers of the time, Alexander McQueen, Philip Treacy and Julien Macdonald utilized Swarovski crystal mesh - a fine fishnet gauze decorated with little crystals -- in his catwalk show, that immediately altered people's understanding of the brand. 'The McQueen show provided a visible that was very different to the standard idea people experienced of us, ' Nadja says. The company then simply began to re-establish the company's links with the fashion...
Recommendations: 1 . HISTORY:
1882 Daniel Swarovski (1862-1956) invents a revolutionary equipment that allows uric acid to be lower more exactly than with existing manual methods.