This week, we are continuing the work we did last week with rhetorical concepts.

• Please answer the following questions for a commercial of your choice. I may suggest choosing one of your favorites of all time.  My only request is that it is not banned in this country.
• Please note there is no word count or minimum requirement, only a mindfulness of fully analyzing the commercial..
• Please include the link to the commercial, along with the analysis (see below)
• As with all discussions, please stagger your initial post and 2 responses on 3 separate days

The analysis will consist of the following:

Commercial

Worksheet

Title of Commercial/Product/Service/PSA ________________________________________

Link ______________________ ____________________________________

1. What is the purpose of the commercial?  
2. Who is the intended audience? What specific details support this? 
3. What is the context of the commercial (biggest competitors). Please mention competing commercials, if applicable. 
4. Which modes (visual, verbal, auditory) contribute to the composition of the commercial in order to speak to the overall purpose? 

Student 1:

link: 

Superbowl Snickers Commercial feat. Betty White

The purpose of this commercial is to persuade people to choose Snickers as a snack when they are feeling hungry. Their phrase “you’re not you when you’re hungry” explains why Betty White was used. This commercial was made to show that you don’t perform well or act like you when you’re hungry, but the satisfaction that comes with eating a Snickers bar can make you, you again.

This can apply to a broad audience as the food itself is not meant for any one group of people. This commercial specifically seems like it might be targeted towards people who are not performing at their best in a physical or athletic way. I believe that this could be the intended audience, because after eating a Snickers bar, the main character in the commercial returns to his normal self and suddenly is playing far better.

There are dozens of competitors for the Snickers bar, but this commercial makes it stand out against others as it promotes getting back to your true self. The left/right Twix commercials would count as a competing commercial but promotes something very different. Instead of insisting their product makes you feel better and more like yourself, their commercial is more goofy and simply acts to brings people’s attention to the fact that it exists as an option.

The visual component of using two older people to represent a less athletic self is a good representation of how one could not feel like themself. The language and communication between actors as the character goes from hungry to satisfied perfectly captures the purpose of the commercial.

student 2:

Link: