mkt311 tb chap3

 Essay on mkt311 tb chap3

ch3

Student: ___________________________________________________________________________ 1 .

Immediate profitable decisions can cause companies to lose clients in the long run. � �

True    False

2 .

Promoting has been singled out as the root cause of a host of ethical concerns in business. � �

True    False

3.

Internet marketers are frequently designated for critique related to integrity, in part because they socialize directly with people. � �

True    False

5.

Advertising business owners are scored as having higher moral standards than lawyers. � �

True    False

5.

The creating a good ethical business climate starts with the front-line employees who interact directly with clients. � �

True    False

six.

Each person's ethical criteria are a merchandise of traditions and parental input. � �

True    False

six.

Merck & Co., having learned from your Johnson & Johnson Tylenol incident, was quick to reply when the initially reports of problems with Vioxx arose. � �

True    False

8.

A survey of promoting officers reported that the most often observed kind of unethical behavior was false or deceiving advertising. � �

True    False

9.

The first " Ethical Norm" in the AMA's code of ethics to get marketers can be " Do no injury. " � �

True    False

10.

Organizations with solid ethical weather tend to be more socially responsible. � �

True    False

11.

Moral issues will probably arise at each stage with the strategic promoting planning procedure. � �

True    False

12.

There is generally no one correct answer to ethical dilemmas. �

True    False

13.

If a U. S. garments brand purchases from abroad suppliers whom manufacture clothes using child labor, this is the supplier's trouble, and the U. S. company has no reason to be concerned. � �

True    False

18.

A roof company decided to complete a task in one week and accumulated a 50 percent deposit, although never came along to do the work. The same roof covering company in that case donated $6, 000 to a local children's hospital. The roofing organization could be regarded as socially accountable. � �

True    False

15.

BlendMate, a firm that produces high-end blenders, donates $12 per food blender sold to an area food financial institution. This is a sort of corporate interpersonal responsibility. � �

True    False

16.

Diathesis Water donates two percent of their profits to children in need of clean drinking water. This action displays that Cast Water can be described as firm using a strong ethical climate. � �

True    False

17.

Company social responsibility refers to the coordinated actions of government companies to address the ethical, social, and environmental impacts of business operations. � �

True    False

18.

The idea that corporate and business social responsibility is unneeded because the target of virtually any corporation is just to make a revenue has been extensively discredited and is no longer maintained economists or business people. � �

True    False

19.

Misleading advertising and promotion of inferior goods are types of __________ ethical issues. � �

A. �

accounting

B. �

marketing

C. �

interpersonal

D. �

finance

Elizabeth. �

financial

20.

In contrast to other business functions like accounting or finance, persons in marketing are often designated as the root cause of ethical concerns mainly because: � �

A. �

they are competed in the art of effective persuasive communication.

B. �

they are not considered to be because quantitatively experienced as accounting and financial people.

C. �

they will interact immediately with consumers.

D. �

the problems that occurred at Enron, Tyco, and WorldCom were caused by marketers.

E. �

carrying out a good job of promoting requires a point of dishonest behavior.

21 years old.

Products that may damage the surroundings, the use of sweatshop labor, as well as the marketing of dangerous products are samples of: � �

A. �

internal, manageable marketing issues.

B. �

issues that avoid even need to be discussed in ethical organizations.

C. �

marketing concerns but not ethical issues.

G. �

promoting ethical issues....

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