EVALUATION OF TRAVEL MARKETING IN INDIAN ENVIRONMENT
Dr . H. Yuvaraj
Lecturer in Commerce
University of Madras
The marketing concepts facilitate a breakthrough in the tourist system. It helps the tourist businesses in developing an effective connection system with actual and potential vacationers. This makes it simpler to know the likes and dislikes or the style and personal preferences which make the possible conditioning of the supply position in tune with the changing demand placement.
It had been in the early on 1950s the fact that Government of India chosen to promote travel and leisure but it experienced no crystal clear objectives in terms of marketing. Nevertheless , the development happened since in many of the Countries in europe, the traveler dollar earned from the Americans helped in re-building all their war-torn economies. At the early on stage, the problem was at peak which in turn obstructed the normal flow of development. It is vital to quotation that in the entire , the burkha, India acquired the image of an exotic region. The English projected this kind of image just for their own benefits, conveniences and comforts. The projection of a new photo could be conceivable after the end of the 10 years 1950s. To get the discharge of a new image, loads of overseas office buildings were opened up in some picked countries just like USA, UK, West Germany, France and Australia. Essentially, the overseas offices had been meant just for transmitting data.
The first process in this framework was to project a new image and the international tourist office buildings with the co-operation of community experts served in the direction of searching for the promotional strategies. The of India was expected as a property of Himalayas, the Ajanta-Ellora, the Taj Mahal, the Mahabalipuram etc . Here, it is necessary to mention that during this period, the cultural tourism relating to typical monuments and Indian civilization attracted the world tourism, specially through the western world.
The start of the 10 years 1970s, opened up...
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