Energy Drink Project

 Energy Drink Project Essay

The 2009 Survey on Energy Drinks: Universe Market Segmentation by Metropolis

by Philip M. Parker, Ph. Deb. Chaired Teacher of Administration Science INSEAD (Singapore and Fontainebleau, France)

В©2009 ICON Group International, Incorporation.



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В©2009 ICON Group Worldwide, Inc.


About the writer

Dr . Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Organization and Society at INSEAD where he features taught programs on global competitive technique since 1988. He has also taught courses at MIT, Stanford University, Harvard School, UCLA, UCSD, and the Hong Kong University of Science and Technology. Teacher Parker is the author of six books on the monetary convergence of nations. These catalogs introduce the idea of " physioeconomics” which in turn foresees too little of global affluence in monetary behaviors because of physiological and physiographic forces. His latest book can be " Physioeconomics: The Basis to get Long-Run Monetary Growth" (MIT Press 2000). He has also published quite a few articles in academic periodicals, including, the Rand Log of Economics, Marketing Scientific research, the Record of Intercontinental Business Studies, Technological Foretelling of and Social Change, the International Journal of Foretelling of, the Western Management Diary, the European Journal of Operational Analysis, the Journal of Marketing, the International Journal of Analysis in Promoting, and the Journal of Marketing Exploration. He is likewise on the editorial boards of several academic journals. Dr . Parker received his Ph level. D. in corporate Economics through the Wharton Institution of the University or college of Pennsylvania and has Masters degrees in Financial and Bank (University of Aix-Marseille) and Managerial Economics (Wharton). His undergraduate deg are in mathematics, biology and economics (minor in aeronautical engineering). He features consulted and/or taught classes in Africa, the Middle East, Asia, Latin America, The united states and The european countries.

About this Series

This series was created for foreign firms who have rely on overseas markets for any substantial percentage of their business or who also might be insecure by foreign competition. The estimates given in this statement were constructed with a methodology produced by and integrated under the immediate supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation, Business and Contemporary society, at INSEAD. The strategy relies on traditional figures throughout countries. Reported figures must be seen as quotes of previous and foreseeable future levels of important demand.


Some of the methodologies and exploration approaches employed in this report have taken advantage of from the R& D Committee at INSEAD, whose research support can be gratefully recognized....



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