Problems management of Hong Kong Travel and leisure

 Essay regarding Crisis administration of Hk Tourism

п»їQuestions to get the case

1 . What was Reddish colored Lobster's historic targeting and positioning just before 2004 (you actually may way this question discussing their target buyer, benefits guaranteed, and its competitive frame by then). ---- Use information from web page 1 to page several.

2 . The fact that was Lopdrup's setting strategy if he took over in 2004 (you actually may also procedure this issue discussing it is target customer, benefits promised, and its competitive frame starting 2004)? Just how were the 4P changed to support the modern positioning? Were these attempts working? ---- Use details under section " 2004: Invigorating the rand and Business”

a few. Should Lopdrup make Experiential the target portion and improve Red Lobster's positioning consequently (you may possibly approach this by speaking about criteria all of us use to assess a segment)? What could your ideas in their marketing mix always be, if Red Lobster was determined to pursue this kind of segment.

Inquiries for the situation

4. That which was Red Lobster's historical focusing on and placement before 2005 (you might approach this kind of question talking about its focus on customer, benefits promised, and its particular competitive framework by then). ---- Make use of information via page one particular to web page 3.

five. What was Lopdrup's positioning approach when he took over in 2005 (you might also approach this question talking about its concentrate on customer, rewards promised, and its competitive framework starting 2004)? How had been the 4P changed to support the new placement? Were these efforts functioning? ---- Use information beneath section " 2004: Invigorating the flanke and Business”

6. Should Lopdrup produce Experiential the prospective segment and modify Reddish Lobster's placement accordingly (you may approach this by simply discussing conditions we use to evaluate a segment)? What would your suggestions inside their marketing combine be, if Red Lobster was established to go after this segment? Questions pertaining to the case

six. What was Reddish Lobster's historical targeting and positioning just before 2004 (you may procedure this question discussing the...

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