Description
Vincent is the owner of the soon–to–open dental clinic called Alba Dental. To promote Alba
Dental, Vincent decided to hire a popular social media influencer, Sally, to provide publicity
for the clinic. In his early pre–contractual discussions with Sally, Vincent emphasised that he
wanted her to broadcast a video of her tour of the clinic on social media so that it would feel
like people are walking through the clinic and meeting the team together with (Sally). He also
expressed that the broadcast must be followed up by frequent social media posts to keep Alba
Dentals brand on peoples minds and lips. Vincent was keen to market the business
aggressively and early so that the dental practice can hit the ground running and quickly build
a strong customer base.
Under the contract (between Vincent and Sally), Sally was supposed to visit Alba Dental within
the opening week for a teeth whitening treatment. Part of the contract also stated as follows:
4. Promotional obligations
4.1 On the date of Sallys first dental treatment, it shall be a condition of
this contract that Sally shall record a video of her tour of Alba Dental
and upload it onto Facebook. The video duration shall be at least 8
minutes long.
4.2 Sally shall also create and publish at least 10 original posts on
Facebook to promote Alba Dental within 7 calendar days from the date
of her first dental treatment. Each subsequent post shall be made no
later than 2 calendar days after the last post.
On the second day after the clinic started operations, Sally visited Alba Dental for her teeth
whitening treatment, and she recorded a 10–minute video of her tour of the clinic. Later that
day, she uploaded the video onto Facebook, and she also created and published 4 original posts
on Facebook. This generated significant interest among Sallys online following, and resulted
in increased bookings at Alba Dental the next day.
However, after Sally made the initial 4 Facebook posts, she did not make any further posts on
Facebook within the next 7 calendar days. Vincent was also unable to contact her.
Having seen the initial positive results of the marketing campaign, Vincent was anxious to keep
the social media publicity going. Vincent had a limited marketing budget, and he thought that
he might be able to divert his marketing funds to engage another social media influencer if he
can terminate the contract with Sally.
Compare and contrast conditions and warranties, and analyse whether Vincent is entitled to
terminate the contract with Sally based on the given scenario. In your answer, you should also
discuss and apply the modern Singapore approach as shown in the Court of Appeal decision in
RDC Concrete Pte Ltd v Sato Kogyo (S) Pte Ltd (2007).