U2 Marketing essentials

LO1 Explain the role of marketing and how it interrelates with other functional units of an organisation

1.1Explain the key roles and responsibilities of the marketing function. –(P1)

1.2Explain how roles and responsibilities of marketing relate to the wider organizational context. –(P2)

1.3Analyse the roles and responsibilities of marketing in the context of the marketing environment. –(M1)

1.4Analyse the significance of interrelationships between marketing and other functional units of the organization. –(M2)

LO2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives

2.1Compare the ways in which different organisations apply the marketing mix to the marketing planning process to achieve business objectives. –(P3)

2.2Evaluate different tactics applied by organisations to demonstrate how business objectives have been achieved. –(M3)

LO3 Develop and evaluate a basic marketing plan.

3.1Produce and evaluate a basic marketing plan for an organisation. –(P4)

3.2Produce a detailed, coherent evidence-based marketing plan for an organisation. –(M4)