Description
Sponder, M., & Khan, G. F. (2018). Digital Analytics for Marketing. Routledge.
The instructions :
For this discussion, select a blog that is interesting to you. Measure the success of the blog.
List the metrics you are planning to use.
List the results.
Provide your interpretation of the results as well as suggestions on how the score could be improved.
Provide concrete reasons for your assessments as well as references whenever you use external information.
Subject: Hints
Good Morning:
Please provide the URL for the blog you evaluated.
You can gather information about the blog’s URL by downloading the Moz toolbar (Chrome extension). Note: You must be logged into Moz to activate the toolbar. Do not restrict your answer to Moz data. You still need to use theory from the textbook.
https://moz.com/products/pro/seo-toolbar
Below are Moz metrics for the Saint Leo University website. If you click on the paper with the magnifying glass (top left), it will provide basic information about the webpage.
THE IMAGE IS UPLOADED
“Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.” “Page Authority is based on data from our web index and takes into account dozens of factors. Like Domain Authority, it uses a machine learning model to identify the algorithm that best correlates with rankings across the thousands of SERPs that we predict against, then produces Page Authority scores using that specific calculation.”
“We score Page Authority on a 100-point logarithmic scale. Thus, it’s significantly easier to grow your score from 20 to 30 than it is to grow from 70 to 80. We constantly update the algorithm used to calculate Page Authority, so you may see your score fluctuate from time to time.”
“Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.”
“Domain Authority is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score. This score can then be used when comparing websites or tracking the “ranking strength” of a website over time. Domain Authority is not a metric used by Google in determining search rankings and has no effect on the SERPs.”
“Whereas Domain Authority measures the predictive ranking strength of entire domains or subdomains, Page Authority measures the strength of individual pages.”