Description
You will conduct a market analysis and produce a written report. You will make a recommendation
on whether your county is ideal for real estate investment. Your written report should be 6 9
pages.
Market Analysis Project Outline
1 Historical Background for the county (1 2 pages)
o Population (4 points)
? What percentage of the population is 65 years of age or older?
? How many total households are there?
? What percentage of those households are families?
? What percentage of those households are families with children?
? What is the average household size in owner-occupied housing units?
? What is the average household size in renter units?
o Economic Characteristics (4 points)
? What is the median household income?
? What is the mean household income?
? What is the largest industry of employment other than retail?
? What is the latest annual count of total nonfarm employment? How much
has this count changed from the previous year?
? What is the employment in residential property management (NAICS
531311)?
o Migration (4 points)
? What percentage of the population lived in a household that was in the
same house a year earlier? (You will need to deduce this percentage from
available data.)
? How much does this percentage differ between owner and rental
households?
o Housing (4 points)
? How many occupied housing units are there?
? What percentage of occupied housing units are owner occupied?
? What percentage of owner-occupied housing units have a mortgage?
? What percentage of housing units were built in 2000 or later?
? What percentage of housing units are detached?
? What percentage of owner households have a monthly housing cost that is
35 percent of income or greater?
? What percentage of renter households have a monthly gross rent that is 35
percent of income or greater?
o Mortgages (4 points)
? What is the median value of owner-occupied housing units with a
mortgage?
? Examine the monthly housing cost by income. At each level of household
income, what percentage of the households have housing costs of 30
percent or more?
2 Evaluation of Current Market (2 3 pages)
o County/City (12 points)
? Where is this county within the state (include a state map that highlights
your selected county)?
? Where is the county seat and what is the largest city in the county?
? County/city comprehensive plan
? Zoning map and list of zoning classifications
? Permitting/zoning procedures
o Zip Code (6 points)
? Number of residential listings available in this zip code
? What is the price range of listings for this zip code?
? Number of listings in this zip code that have video tours available
o Representative property (12 points)
? Property description
? Area of the parcel
? Map of the parcel
? Photos
? Zestimate
3 Recommendations (3 4 pages)
o Is this county a good candidate for investment? Why or why not? (40 points)
? Commercial?
? Residential?