Description
Introduction (1 page or less) What is your paper about? Explain the paper (not the case).
Background Analysis & Interpretation (1 ½ pages) Does the organization have a vision and mission? If yes, please describe each? Who is the organizations target market? What is the organizational structure? Who is in charge? What is the organizations foodservice market segment? Who are the organizations competitors? What companies occupy the organizations strategic group? Where does the organization fit within its competitive group? What is the organizations market niche (what differentiates it from the others in its competitive group)?
Application of Decision Support Tools (2 pages) What are the organizations Strengths, Weaknesses, Opportunities, Threats? (Please complete and submit a SWOT analysis with narrative explaining your findings include a SWOT table populated with data from your analysis) Apply Porters Five Forces to the case. (Please complete and submit a Five Forces analysis with narrative explaining your findings, rate each force include a five forces table populated with data from your analysis)
Please use tables as well as narrative when writing up your five forces and SWOT analyses.
Recommendations & Problem Solving (2 pages) 1. Explain at least three specific recommendations for strengthening the company. Be sure to support your recommendations with evidence from your analysis. In other words use the findings from your SWOT and Five Forces to inform the recommendations you make.