Analysis and Recommendations Chip Wilson Apology Video Message Consulting Memo

Description

You will be writing in response to this (fictitious) email from LuluLemon:

_________________________________________________________________________________________

Fictional EMAIL from LuLuLemon requesting memo:

To: PCB Consulting

From: Nikki Neuburger, Chief Marketing and Communications Officer

Date: February 4, 2014

Subject: Chip Wilson Apology Video Message

Dear PCB Consulting,

We here at LuLuLemon are excited to work with your business organization this semester! Weve heard great things about your client projects and are eager to see what you have to say about our CEO, Chip Wilsons 2013 apology video message regarding statements he made about our customers.

We are most interested in feedback directly related to the content and visual production of the message itself. Please share with us your analysis of what works well, as well as specific recommendations for how we could have improved this message for our customers. We hope to never have to deliver such a bad news message again in the future, but if we do, your feedback will help us improve similar messages in the future.

We are requesting your feedback in the form of a 1.5 to 2-page memo, organized in whatever way you see fit.

Thank you, and we look forward to your insights!

Nikki Neuburger

Chief Marketing and Communications Officer

_________________________________________________________________________________

Drawing from the analysis conducted in class, you will individually draft and revise a memo that provides your audience exactly what they have asked for: a 2-page memo that includes analysis of what works, and analysis and recommendations to improve the message.

This is the video you will consult on-CEO Chip Wilsons Apology: https://youtu.be/7oJ8dFlOfVU

Resources for Style and Tone

The style, tone and language of a memo such as this can be tricky. You have been asked to provide critiques and feedback, so, in a way, you are delivering “bad news” to your audience, but, of course, they have asked for it. You must find the right balance between being honest and giving your audience what they asked for, and maintaining GOODWILL. Look for ways to make your audience WANT to read your memo, accept your critiques and advice, and “feel good” about choosing to work with your organization (now and in the future).

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